The pasta shop is located in an affluent area of Montreal, with many other stores and businesses in the neighbourhood. They serve daily pasta lunch specials, workers from neighbouring storefronts, and young families looking for some new places to eat in the area.
Deliverables: logo, brand, packaging, business cards, hoarding signage, in store signage, window art and placement, website (under construction)
The pasta angel logo is a tongue and cheek illustration, harking back to the traditional aspect of pasta and the word Paradiso meaning ‘paradise/heaven’ in Italian. It also connects to the millennial audience who are often familiar with the pasta angel craft project, connecting to a place of childlike familiarity and comfort. From the interior decoration to the varying logos and wordmarks, the assets come together to create a worthy locale to praise the divine pasta.
New Spirit feels traditional, yet approachable. Feels influenced by the product itself, pasta; warm, cozy, delicious.
